The Best — and Cheapest — Investment You’ll Ever Make

Warren Buffett is renowned for his investment savvy. In the 50 years he’s owned Berkshire Hathaway, its value has increased a whopping 1,826,163%. His success at buying profitable businesses has taken his company to #4 on the Fortune 500 list. But when you ask him what his most profitable investment ever has been, he’ll respond: a book.

Price is what you pay, value is what you get. Of all the investments I ever made, buying Ben’s book was the best.
~ Warren Buffett

In his case, he bought a book on investing by Benjamin Graham that changed his life forever by changing the way he thought about investing. In my case, I’ve had books that have deeply impacted my habitsstrategiesfaith, and business. But even for my priciest buys, I’ve never spent more than I gained. 

I don’t know what you’re dealing with today. But the chances are very high that someone else has struggled through something similar and figured out a solution. Following their advice can give you shortcuts to make your path clearer.

Whatever problem you’re struggling with is probably addressed in some book somewhere written by someone a lot smarter than you. ~ Ryan Holiday

How to get going again. We’re all busy, and there are a thousand things clamoring for your time. So here are some tips to help you get back on track with reading:

  1. Replace some TV time. Some of those shows you’re not really enjoying anyway.
  2. Stop reading random news articles. You might be surprised how much you’re already reading anyway. You’re just reading random articles posted by friends from Facebook. Use this time to read something that will change your life.
  3. Read 15 minutes before bed. Find something enjoyable to help you wind down and relax before you go to sleep.
  4. Read 15 minutes when you get up. You’ll be surprised at how much this content will stick with you all day.
  5. Schedule time at a library or coffee shop. Sometimes it just feels good to get out and really spend some time getting into good content.
  6. Read more than one book at a time. Reading doesn’t have to be linear (one book, start to finish). It’s common for me to have bookmarks in half a dozen books at a time.
  7. Don’t worry about finishing. Many people don’t start because they’re afraid they’re not going to finish. So what? A lot of authors share all their really good points within the first third anyway.

So what are you waiting for? Take a few dollars (or minutes) and invest in the best thing your can – your mind.

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